Associate Professor, Marketing and Decision SciencesClassroom Building 126978.542.6456
Education
Ph.D. (Marketing), Virginia Tech (2008)
Master of Marketing Research, Southern Illinois University Edwardsville (2003)
Master of Financial Economics, Katholieke Universiteit Leuven (2001)
Bachelor of Economics (Accounting), Shanghai Institute of Foreign Trade (1997)
Teaching Experience
Instructor, Virginia Tech, (2005-2008)
Work Experience
Sumitomo Corporation, Shanghai (1997-2000)
Digital Marketing, Consumer Behavior, Marketing Research, Student Mentor
American Marketing Association SSU Chapter Advisor
Marketing Internship Advisor
Yu Hu (2011) ,"Giving Advice to Others: the Role of Social Distance ", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.
Yu Hu (2009), "Selective Consumer WOM communication and Its Consequences", Advances in Consumer Research, 36.
Yu Hu (2007) ,"The Role of Prior Knowledge in Advertisement Evaluation", in NA - Advances in Consumer Research Volume 34,
Hu, Yu (2009), "Audience-Tuning Behavior in Consumer Communication and Its Effect on the Speaker", American Marketing Association Winter Conference, Tampa, FL.